Tauke Kereta Kompeni Besar pun takut boikot!

Continuing on the topic of boycotting, i have to quote Farish Noor some more la, last one for now, i promise…(but he’s good!!), for the full article of this one go here.


This is what the CEO of the European car company had to say to me: “33 per cent of our exports go to the Arab world, and 15 per cent goes to the developing world. If a major global boycott of our cars is carried out, we can hold out for 6 months before retrenchments begin. After 12 months we close down for good, because we can never recover after such a thing.”

Now these were the words of one of the most important CEOs on the planet. Cognisant of the fact that their luxury cars are increasingly bought in Asia and the Arab world, he knew very well what a boycott of their cars would do. And the man was scared. Terrified in fact.

That the CEO of a company as powerful as this could tremble before the prospect of a clientele that exercises their collective will is instructive. I saw the same with the other CEOs and at all the business meetings I took part in during the 12 months after the Danish cartoon controversy. This proves several things, namely:

That boycotts work and that they scare the living daylights out of even the most powerful companies;

That boycotts have the power of equalising power relations between producers and consumers, and thereby restores power and dignity to consumers who should never be seen as passive sheep;

That consumers can dictate the terms of production and management in the same way that consumers have compelled companies to adopt environmentally-friendly modes of production and to halt unethical business and investment practices.

Now look at the successes we have had over the past few decades in terms of boycotts:

The environmentalist lobby – through threats of boycotts and consumer awareness campaigns – has forced companies to adopt greener modes of production and more ethical means of raw material procurement. (As in the case of fair trade coffee, etc.);

The anti-apartheid lobby has managed – again through boycotts – to compel communities and governments to isolate the apartheid regime of South Africa to the point where maintaining such a discriminatory regime was unsustainable in the long run; and managed to make them pariahs in the global diplomatic scene;

The ethical banking lobby – again through threat of boycotts – has managed to compel banks and financial houses in Europe to return stolen funds embezzled by Third World dictators; and has also managed to persuade banks to dis-invest from countries like South Africa.

So with all these examples to mind, why on earth would a boycott of American and Israeli goods not succeed in the long run if they are carried out in a well-co-ordinated and sustained manner?


you can check out the list of company to boycott and why on this site:



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